Taste NY Initiative
Taste NY is a market installation that curates and showcases food and beverage products from all over New York state. An initiative of Governor Andrew Cuomo, through the NYS Department of Agriculture, its purpose is to provide a unique New York-centric food and beverage product experience to both tourists and locals. Groundwork Group was brought in to launch four Taste NY locations.
Our team consulted in all stages, from market design and development to launch and ongoing operations. With efficient communication, we were able to effectively manage a multi-stakeholder environment that included both public and private sector partnerships. Groundwork Group’s knowledge of regional food supply chains and retail operations, along with the ability to identify and implement immediate day-to-day actions, allowed us to effectively oversee multiple areas of the project while meeting tight deadlines set forth by the governor’s office.
In 2017, the four Taste NY locations consulted by Groundwork Group provided 35 jobs, displayed over 300 products from 75 different vendors, and reached over $7-million in sales.